![]() And that’s equally true if you’re a frustrated accountant, a food enthusiast ready to share your love of homemade preserves with the world or a fashionista seeking to monetize your sense of style. And entrepreneurs across the globe are realizing that social media gives them unparalleled opportunities to communicate directly with potential customers.Īs you’ll see in this book summary, building a personal brand and cultivating it through social media is a route to success accessible to all. Actresses, artists and all kinds of creative professionals are discovered on YouTube and Instagram all the time. Top podcasts are streamed by millions every day. The internet and social media, by essentially doing away with industry gatekeepers, have all but destroyed the barriers to success, whether you’re an entrepreneur, a performer or any other kind of content producer. Broadcast to millions? Well, it sure wasn’t easy getting a primetime TV or radio slot. If you wanted to get ahead in business? You’d go to business school. Twenty years ago, if you wanted to get discovered as an actress, you’d maybe need to move to Hollywood. ![]()
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